Marketing strategy

What the syllabus asks of you

• Justify marketing strategies appropriate to a given situation: Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances
• Justify marketing strategies appropriate to a given situation: Recommend and justify an appropriate marketing strategy in given circumstances
• The nature and impact of legal controls related to marketing: Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods
• The opportunities and problems of entering new foreign markets: Growth potential of new markets in other countries
• The opportunities and problems of entering new foreign markets: Problems of entering foreign markets, e.g. cultural differences and lack of knowledge
• The opportunities and problems of entering new foreign markets: Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing