Marketing, competition and the customer
3.1What the syllabus asks of you
- The role of marketing: Identifying customer needs
- The role of marketing: Satisfying customer needs
- The role of marketing: Maintaining customer loyalty
- The role of marketing: Building customer relationships
- Market changes: Why customer/consumer spending patterns may change
- Market changes: The importance of changing customer needs
- Market changes: Why some markets have become more competitive
- Market changes: How businesses can respond to changing spending patterns and increased competition
- Concepts of niche marketing and mass marketing: Benefits and limitations of both approaches to marketing
- How and why market segmentation is undertaken: How markets can be segmented, e.g. according to age, socio-economic grouping, location, gender
- How and why market segmentation is undertaken: Potential benefits of segmentation to business
- How and why market segmentation is undertaken: Recommend and justify an appropriate method of segmentation in given circumstances
Read the notes first
Chapter 3: Marketing, competition and the customer
Drill this topic
All 6 questions on Marketing, competition and the customer, untimed — answer on paper, then mark yourself against the mark scheme.
Make a worksheet
Choose the years and how many questions, then print it with the answers on separate pages.
6 questions
These are structured questions, answered in working rather than by picking an option, so they are not listed here one by one. The drill above puts each in front of you with its mark scheme to check against.