Market research
3.2What the syllabus asks of you
- The role of market research and methods used: Market-orientated businesses (uses of market research information to a business)
- The role of market research and methods used: Primary research and secondary research (benefits and limitations of each)
- The role of market research and methods used: Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups
- The role of market research and methods used: The need for sampling
- The role of market research and methods used: Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports
- The role of market research and methods used: Factors influencing the accuracy of market research data
- Presentation and use of market research results: Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data
Read the notes first
Chapter 3: Market research
Drill this topic
All 10 questions on Market research, untimed — answer on paper, then mark yourself against the mark scheme.
Make a worksheet
Choose the years and how many questions, then print it with the answers on separate pages.
10 questions
These are structured questions, answered in working rather than by picking an option, so they are not listed here one by one. The drill above puts each in front of you with its mark scheme to check against.