The nature of marketing
3.1What the syllabus asks of you
- The role of marketing and its relationship with other business activities: marketing objectives
- The role of marketing and its relationship with other business activities: the link between marketing objectives and corporate objectives
- Demand and supply: the factors influencing the demand for and supply of the products of a business
- Demand and supply: interactions between demand, supply and price
- Markets: how markets may differ: consumer and industrial markets; local, national and international markets
- Markets: the difference between product orientation and customer (market) orientation
- Markets: measurement of market share and market growth
- Markets: the implications of changes in market share and market growth
- Consumer and industrial marketing: the classification of products
- Consumer and industrial marketing: how marketing might differ for consumer products (B2C – business to consumer) and industrial products (B2B – business to business)
- Mass marketing and niche marketing: the features of mass and niche markets
- Mass marketing and niche marketing: the advantages and disadvantages of mass marketing and niche marketing
- Market segmentation: methods of market segmentation: geographic, demographic and psychographic
- Market segmentation: the advantages and disadvantages of market segmentation
- Customer relationship marketing (CRM): the aims of CRM
- Customer relationship marketing (CRM): the costs and benefits of CRM
Drill this topic
All 21 questions on The nature of marketing, untimed — answer on paper, then mark yourself against the mark scheme.
Make a worksheet
Choose the years and how many questions, then print it with the answers on separate pages.
21 questions
These are structured questions, answered in working rather than by picking an option, so they are not listed here one by one. The drill above puts each in front of you with its mark scheme to check against.