Marketing strategy

What the syllabus asks of you

• Planning the marketing strategy: the contents of a marketing plan: objectives, resources, research, marketing mix
• Planning the marketing strategy: the benefits and limitations of marketing planning
• Approaches to marketing strategy: the need for the marketing strategy to be consistent with the business, the product and the market
• Approaches to marketing strategy: the need for and development of a coordinated marketing strategy
• Approaches to marketing strategy: the development of marketing strategies that are focused towards achieving specific marketing objectives
• Approaches to marketing strategy: the changing role of Information Technology (IT) and Artificial Intelligence (AI) in marketing
• Strategies for international marketing: the implications for marketing of increased globalisation and economic collaboration
• Strategies for international marketing: the importance of international marketing for a business
• Strategies for international marketing: international markets – identification, selection and entry
• Strategies for international marketing: whether a business in a given situation should develop an international market through pan-global marketing or maintain local differences
• Strategies for international marketing: choosing a strategy, in a given situation, to develop a global market
• Strategies for international marketing: the factors influencing the method of entry into international markets