Marketing analysis
8.1What the syllabus asks of you
- Elasticity: the concept of elasticity of demand: price, income and promotional
- Elasticity: calculation of price, income and promotional elasticity of demand
- Elasticity: interpretation of elasticity results
- Elasticity: the impact of elasticity measures on business decisions
- Elasticity: the limitations of the concept of elasticity in its various forms
- Product development: the process of product development
- Product development: sources of new ideas for product development
- Product development: the importance of Research and Development (R&D)
- Sales forecasting: the need to forecast sales
- Sales forecasting: time series analysis: calculation and use of four period centred moving average method to forecast sales
- Sales forecasting: qualitative sales forecasting
- Sales forecasting: the impact of sales forecasting on business decisions
Drill this topic
All 23 questions on Marketing analysis, untimed — answer on paper, then mark yourself against the mark scheme.
Make a worksheet
Choose the years and how many questions, then print it with the answers on separate pages.
23 questions
These are structured questions, answered in working rather than by picking an option, so they are not listed here one by one. The drill above puts each in front of you with its mark scheme to check against.