Market research

3.2

What the syllabus asks of you

The purposes of market research: identification of main features of a market: size, growth, competitors
The purposes of market research: identification of customer and consumer characteristics, profiles, wants and needs
Primary research and secondary research: the distinction between primary research and secondary research, and the main features of each
Primary research and secondary research: usefulness of data collected using primary research methods
Primary research and secondary research: usefulness of data collected from secondary research sources
Sampling: the need for and limitations of sampling
Market research data: the reliability of the data collected
Market research data: analysis of quantitative and qualitative data
Market research data: interpretation of information presented in tables, charts and graphs

Drill this topic

All 10 questions on Market research, untimed — answer on paper, then mark yourself against the mark scheme.

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10 questions

These are structured questions, answered in working rather than by picking an option, so they are not listed here one by one. The drill above puts each in front of you with its mark scheme to check against.