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Economics (AS & A Level) · May / June 2026 · Paper 33 · Question 3

9708Growth and survival of firms

During a recession, two holiday companies agree to join together and become a single company to improve their chances of survival. How would this be described?

  1. Aa forward vertical merger
  2. Ba forward vertical takeover
  3. Ca horizontal merger
  4. Da horizontal takeover

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Correct answer: C. a horizontal merger

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