Economics (AS & A Level) · May / June 2026 · Paper 33 · Question 11
9708Government policies to achieve efficient resource allocation and correct market failure
Households underestimate the benefits to their own health of a vaccination programme. What is a behavioural economics policy measure designed to overcome market failure caused by this problem?
- Aa law requiring all individuals to be vaccinated
- Ba reduction in income tax for all vaccinated workers
- Ca subsidy to reduce the price of vaccinations
- Dadvertisements showing celebrities being vaccinated
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Correct answer: D. advertisements showing celebrities being vaccinated
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