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Economics (AS & A Level) · May / June 2026 · Paper 32 · Question 2

9708Growth and survival of firms

What is a likely reason for a firm to remain small?

  1. Ato diversify the product range offered to consumers
  2. Bto decrease average fixed costs
  3. Cto increase market share
  4. Dto provide better customer service

As printed in the paper

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Correct answer: D. to provide better customer service

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