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Economics (AS & A Level) · Oct / Nov 2024 · Paper 31 · Question 6

9708Differing objectives and policies of firms

LMN Ltd operates as a relatively small, family-owned producer in an industry dominated by a few large firms. Its product is unique so the owners are confident they will be able to sell enough to provide them with sufficient revenue to allow a minimum acceptable level of performance for the firm. Other than survival, what is the most likely objective of LMN Ltd?

  1. Aprofit maximising
  2. Bprofit satisficing
  3. Crevenue maximising
  4. Dsales maximising

As printed in the paper

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Correct answer: B. profit satisficing

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