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Economics (AS & A Level) · Feb / March 2022 · Paper 32 · Question 11

9708Growth and survival of firms

In many developed economies, large and small firms often exist side by side in the same industry. What is most likely to explain the survival of the small firms?

  1. AThey each offer a much wider range of products.
  2. BThey have a higher minimum efficient scale.
  3. CThey pay much higher wages to their staff.
  4. DThey provide a more personal level of consumer service.

As printed in the paper

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Correct answer: D. They provide a more personal level of consumer service.

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