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Economics (AS & A Level) · May / June 2021 · Paper 11 · Question 8

9708Price elasticity, income elasticity and cross elasticity of demand

Why is the price elasticity of demand for a particular brand of coffee likely to be higher than the price elasticity of demand for coffee in general?

  1. ACoffee in general takes up a higher proportion of consumers’ income.
  2. BConsumers may be very loyal to a particular brand of coffee.
  3. CThere are more substitutes for a particular brand of coffee than for coffee in general.
  4. DTotal demand for coffee is higher than for any one brand.

As printed in the paper

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Correct answer: C. There are more substitutes for a particular brand of coffee than for coffee in general.

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