Economics · Oct / Nov 2024 · Paper 12 · Question 12
2281Firms
A fast-food multinational bought a food-ordering website, in order to allow the multinational's customers to download menus and make advance payments. Which term best describes this merger?
- Abackward vertical
- Bconglomerate
- Cforward vertical
- Dhorizontal
As printed in the paper
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Correct answer: C. forward vertical
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