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Economics · Oct / Nov 2017 · Paper 12 · Question 14

2281Firms’ costs, revenue and objectives

A major computer company announced that its profits had fallen below the level predicted. What might have caused this?

  1. Aincreased advertising costs that greatly improved sales
  2. Blow prices that made the company's product competitive
  3. Cnew technology that reduced costs
  4. Dreduced sales and low prices

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Correct answer: D. reduced sales and low prices

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