Business Studies · Oct / Nov 2024 · Paper 11 · Question 2
7115
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Mitchell is an entrepreneur. He wants to start up a business selling books. As part of his business plan Mitchell has carried out some market research. An extract is shown in Fig. 2.1. Mitchell will use microfinance as a source of finance. He wants to know whether the opportunities of using ecommerce for a new business are greater than the threats. Extract from Mitchell’s market research data for 2023 Chart 1: Type of people reading books Chart 2: Book sales by type (million 60 lder people Adults 27% 20% 50 40 30 20 10 Students Children 18% 35% 0 books books Audio Paperbacks Hardbacks Electronic Fig. 2.1
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2(a)[2]
2(b)[2]
2(c)[4]
2(d)[6]
2(e)[6]
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