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Business Studies · May / June 2024 · Paper 12 · Question 2

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GTB is a business which operates in the tertiary sector. It owns 5 cafés selling food and drinks. The business uses social media as its method of promotion. The Finance Manager, Moeen, is analysing GTB’s financial statements. An extract is shown in Table 2.1. He is considering ways to improve GTB’s profit margin. Moeen knows there are other users that are interested in the accounts of a business. Table 2.1 Extract from GTB’s financial statements 2023 Revenue $600000 Profit $150000 Capital employed $750000 Profit margin 25%

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  • 2(a)[2]

  • 2(b)[2]

  • 2(c)[4]

  • 2(d)[6]

  • 2(e)[6]

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