Business Studies · May / June 2024 · Paper 11 · Question 4
7115
As printed in the paper
The question as text
CFG is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to make chocolate. Being ethical is important to the business. CFG has developed a new chocolate bar. The Marketing Manager plans to use skimming as its pricing method, and retailers as its distribution channel for the new product. He knows there are many legal controls over marketing that might affect a business.
Read automatically from the paper; the printed page above is exact.
Show the answer and mark scheme
4(a)[2]
4(b)[2]
4(c)[4]
4(d)[6]
4(e)[6]
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