Business Studies · Oct / Nov 2023 · Paper 11 · Question 2

LCT manufactures cooking pots. It has 16 employees. As a small business LCT uses social media as its method of advertising. The owner, Carole, knows having a good brand image is important. She is analysing LCT’s break-even chart. This is shown in Fig. 2.1. Carole is considering possible ways to lower LCT’s break-even level of output. Break-even chart for LCT 12 000 10 000 total revenue 8000 costs / revenue total costs 6000 ($) 4000 2000 fixed costs 0 100 200 300 400 500 600 700 800 9001000 units Fig. 2.1

Read automatically from the paper; the printed page above is exact.