Business Studies · Oct / Nov 2022 · Paper 12 · Question 2
7115
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Kemala makes high-quality beauty products. Demand for her best-selling hand cream is price inelastic. She advertises her products in specialist beauty magazines. Kemala is analysing her income statement. An extract is shown in Table 2.1. She said: ‘When I started my business, I did not understand why cash is important’. Table 2.1 Extract from Kemala’s income statement 2021 ($000) Revenue 480 Gross profit 192 Profit for the year 72
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2(a)[2]
2(b)[2]
2(c)[4]
2(d)[6]
2(e)[6]
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