Business Studies · Oct / Nov 2022 · Paper 11 · Question 4
7115
As printed in the paper
The question as text
Following the end of a recession in country X, Beena wants to start up a hairdressing business. One option is to purchase a franchise from an established hairdressing business. Beena has $800 in savings and knows having enough working capital will be important for her business. She plans to use market research to help her decision-making. Beena knows there are many ways to segment a market.
Read automatically from the paper; the printed page above is exact.
Show the answer and mark scheme
4(a)[2]
4(b)[2]
4(c)[4]
4(d)[6]
4(e)[6]
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