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Business Studies · Oct / Nov 2021 · Paper 11 · Question 1

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After identifying a gap in the soft drinks market, Jerome developed a low sugar drink. He borrowed $5000 from family and friends to start-up a business and to provide working capital. Jerome operates as a sole trader. To promote his product, Jerome handed out free samples in the town centre. In the first year, Jerome’s business sold 10000 units. This is 200 units more than his break-even output. Jerome is considering ways to increase added value.

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  • 1(a)[2]

  • 1(b)[2]

  • 1(c)[4]

  • 1(d)[6]

  • 1(e)[6]

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