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Business Studies · May / June 2021 · Paper 11 · Question 4

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As printed in the paper

The question as text

Economic growth in country X has created many opportunities for new businesses such as TGH. TGH manufacture a range of personalised mobile (cell) phone cases using job production. Quality assurance is important to all 8 employees. TGH operate in a niche market. The Marketing Manager uses e-commerce as TGH’s channel of distribution. She is considering ways to build customer relationships.

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Show the answer and mark scheme
  • 4(a)[2]

  • 4(b)[2]

  • 4(c)[4]

  • 4(d)[6]

  • 4(e)[6]

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