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Business Studies · Oct / Nov 2020 · Paper 12 · Question 2

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DSY is a private limited company. It produces washing machines and cleaning equipment. The Managing Director wants DSY to expand into a different market. He plans to spend $2bn on developing electric cars. There is a lot of competition in the electric car market. This market is growing rapidly. A leading pressure group has identified the environmental problems of non-electric cars. The Managing Director knows that important decisions about the method of production and the new car’s brand image still have to be made.

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  • 2(a)[2]

  • 2(b)[2]

  • 2(c)[4]

  • 2(d)[6]

  • 2(e)[6]

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