Business Studies · May / June 2020 · Paper 12 · Question 3
7115
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The question as text
Kala always wanted to be an entrepreneur. She used to work for a business which downsized its workforce 5 years ago. She then decided to start up CHL. She produced a business plan which helped her obtain finance. Kala now designs customised sports clothes for women. Kala sells these products directly to customers using e-commerce. She has a loyal customer base of 25-40 year olds. However, Kala is worried about increased competition in this niche market. One idea she has is to target different market segments.
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Show the answer and mark scheme
3(a)[2]
3(b)[2]
3(c)[4]
3(d)[6]
3(e)[6]
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