Business Studies · Oct / Nov 2019 · Paper 12 · Question 3
7115
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The question as text
LBM is an online fashion clothing retailer. LBM’s target market is 18-35 year olds. Last year revenue increased by 25% to $600m. The Marketing Director said: ‘All businesses have to satisfy customer needs. Customer service is important which is why all employees receive induction training. LBM offers customers a wider range of products than its competitors. Promotion is through social media networks. Is there any reason to open our own shops?’ LBM plans to add 3500 new styles each week and will need to arrange finance for the additional inventory.
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3(a)[2]
3(b)[2]
3(c)[4]
3(d)[6]
3(e)[6]
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