Business Studies · May / June 2019 · Paper 12 · Question 1

PLK is a social enterprise which offers training to young people who leave school with no qualifications. The young people are trained by PLK chefs to prepare food which is sold at local markets or sporting events. Choosing the right method of promotion is important. The manager of PLK thinks that to increase profit it is better to raise prices rather than use cheaper food ingredients. Table 1: Cost and sales information for PLK Number of meals sold per week 1000 Price per meal $3 Variable cost per meal $2 Fixed costs per week $300

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