Business Studies · Oct / Nov 2018 · Paper 12 · Question 2
7115
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The question as text
FTT is a social enterprise. It sells its high quality fair-trade coffee beans to retailers in country P. Being ethical is important to FTT. It provides local people with information about micro-finance and skills so they can then start growing beans for FTT to sell for them. FTT wants to start exporting coffee beans as its market research shows increasing demand for coffee in other countries. FTT’s managers will have to decide on an appropriate pricing method to use when selling the coffee beans in other countries.
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2(a)[2]
2(b)[2]
2(c)[4]
2(d)[6]
2(e)[6]
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