Business Studies · May / June 2017 · Paper 11 · Question 1

QCH is a multinational company which makes a range of luxury cars. Last year it made a profit of $700m. One of QCH’s objectives is to enter new markets. QCH wants to start producing cars in country C, a fast growing economy. The Finance Director said: ‘Meeting customer needs is important. We could form a joint venture or set up our own factory. Both options will be expensive, costing $800m. I think QCH’s expansion into country C could be good for other businesses there.’

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