Business Studies · Oct / Nov 2016 · Paper 12 · Question 2
7115
As printed in the paper
The question as text
$LAND sells a wide range of products from food to toys. It has 400 shops in country B. $LAND's marketing strategy is based on penetration pricing. $LAND does no advertising and buys all its products directly from manufacturers. Revenue and profit have increased despite the country being in recession. The Marketing Director wants to expand the business by opening shops in other countries. He believes $LAND will be successful in other countries.
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Show the answer and mark scheme
2(a)[2]
2(b)[2]
2(c)[4]
2(d)[6]
2(e)[6]
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