Business Studies · Oct / Nov 2016 · Paper 11 · Question 3
7115
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The question as text
YOGO is a new business which Amelia has just set up using Government support. YOGO makes a range of sweets (candy) targeted at adults. It is a niche market. Amelia has been looking at the marketing part of her business plan. She has to decide which pricing method to use. Amelia is spending a lot of money on packaging. She did not do any primary market research as she thinks she can use secondary data to make decisions. She believes that all adults like sweets.
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Show the answer and mark scheme
3(a)[2]
3(b)[2]
3(c)[4]
3(d)[6]
3(e)[6]
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