Business Studies · May / June 2016 · Paper 11 · Question 1
7115
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The question as text
EDGE makes mobile (cell) phones. It operates in a competitive market. The Marketing manager believes that because EDGE is good at maintaining customer loyalty demand for its phones is price inelastic. Its best selling product, Z, is near the end of its product life cycle. The Marketing manager has to decide whether to spend money on developing new products or use extension strategies for product Z. T X 15% 20% Z Y 40% 25% Total quantity sold: 800 000 Fig. 1: EDGE – quantity sold by product type in 2015
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