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Business (AS & A Level) · May / June 2026 · Paper 43 · Question 2

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Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every 2 ‘A SWOT analysis approach has been suggested as a starting point to developing a new business strategy.’ Advise the board of directors on additional approaches they should use to develop a new business strategy. [20]

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