Business (AS & A Level) · May / June 2026 · Paper 22 · Question 1

Public Television (PT) PT is based in country A and is a public sector business. PT broadcasts television programmes, as well as operating an online streaming service throughout country A. PT’s mission statement is: ‘Our vision is to target the mass market to strengthen the welfare and cultural health of our country’. The government of country A has introduced a law to improve diversity and equality in the workplace. PT has been criticised for a lack of diversity and equality in terms of its female employees, who make up 40% of its 20 000 employees (see Table 1.1). Table 1.1 Employment statistics for PT in 2025 salary job satisfaction labour turnover average for all employees $30 000 76% 12% average for female employees $23 500 41% 20% The directors of PT have agreed to implement a plan to improve diversity and equality, which includes: • Encouraging male employees to take parental leave. • Offering free childcare for all employees with children under the age of five. • Setting targets for the selection of female employees for all positions in PT, including higher managerial positions. • Ensuring all female employees are given equal access to training and development, especially for the qualities intrapreneurs need for success. 5 10 15 20

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