Business (AS & A Level) · May / June 2025 · Paper 22 · Question 2

Personalised Blankets (PB) Kaia left university with a degree in textile design. Using her entrepreneurial qualities, Kaia set up PB as a sole trader. Her current objective is to break even. Kaia uses job production to make blankets which are personalised with a picture. Each customer logs into the PB website and chooses the size of blanket. The customer then uploads a picture that they want printed onto the blanket. Many of Kaia’s customers buy the blankets as gifts for special occasions. Kaia has employed a social media influencer to promote her blankets. The influencer will be paid a salary of $250 a week and a 5% commission on revenue that comes directly from the influencer. Fig 2.1 shows the revenue that came directly from the social media influencer in February. Week 1 0 Week 2 Week 3 Week 4 500 1000 1500 2000 2500 3000 3500 4000 4500 Revenue ($) Fig. 2.1 Revenue directly from the social media influencer in February Kaia would like to relocate PB to larger premises. She is applying for external sources of finance, and she has written a five-year business plan to support her applications. 5 10

Read automatically from the paper; the printed page above is exact.